Embracing technology with personal style.

For this project, I designed a logo and branding for Seba smart watch bands, a company that strives to bring style and individuality to the world of smart watches. s traditional watches give way to tech-driven smart watches, Seba aims to bridge the gap between cutting-edge technology and personal expression. With a wide range of colors, patterns, materials, and even personalized engravings, Seba allows users to infuse their smart watches with unique, fashionable elements.

My approach to the logo was rooted in this concept of flexibility and style. I developed a custom typeface, with the ‘S’ of Seba as a standalone design element. This ‘S’ serves as an iconic feature, subtly embossed on the watch bands to enhance their visual appeal while maintaining a sleek, modern look.

The branding reflects Seba’s mission to merge the worlds of smart watches and high-quality jewelry, bringing fashion and sophistication to wearable technology.